About us

Shirley Allum

Shirley Allum fashions

We stock a wide range of ladies fashions, footwear and accessories. Visit our shop opposite the famous Gold Hill in Shaftesbury to browse brands such as Brax, Crew, Seasalt, White Stuff, Fitflop, Mat de Misaine,  Robell, Gant, LeCompte, Esthemw, NYDJ’s, Ugg, Fly………and many more including a big range of hats and fascinators for every occasion.

Shirley Allum has been in the fashion business over 40 years she opened the doors to her first fashion shop 22 years ago, Shaftesbury in 1997. Since then the shop has grown from ladies fashions to lingerie it just seemed a natural extension to the business.

Shirley’s understanding of style, and skill in selecting only the best in fashion design, fabric, and quality; and eye for emerging labels has meant the fashion business has continued to grow overtime.                                                                                                                          

Over the last 21 years over £72.000 for charity has been raised with fashion shows and in store events, also collected over 29.000 old bras donated form customers for the Somerset and Dorset air ambulance. Our recent fashion show 19th September raised a whopping £4000,00 Thanks to all who helped


Whether you are looking for something for a particular occasion, or are in need of a quick fashion-fix, passionate about style, individuality and friendly personal service.

The aim is to bring you something interesting and different to the clothing you can buy on the high street.

On Thursday 14th November our Lingerie team had an amazing night at the 11th edition of Stars: Underlines Best Shop Awards at Cafe de Paris in London. We were privileged to be nominated in the 2019 Personal Touch category for UK and Ireland, and to our

absolute astonishment we won!